Ubisoft’s Super-Secret Toronto Location not so Super-Secret Anymore?
Posted on Dec 03, 2009 by Lori in News
So it appears as though the location of Ubisoft’s Toronto location has been revealed almost a full day before it was to be announced.
When Dave and I were at Gamercamp a few weeks ago, we had a chance to chat briefly with Derek (otherwise known as Employee #1) at the 1UP party following the event. One of the things we discussed was the almost creepy stalker-like tendencies of his followers in discerning locations from the photos and videos he uploaded to his Facebook page. It’s understandable, I countered—after all, Ubisoft’s been teasing us with their soon-to-be-released Toronto studio location for months and, really, part of his job is to create buzz surrounding it.
So when he posted a photo of the building yesterday, I had to laugh. It was a thoroughly nondescript pic of a brick wall. It actually kind of looked like the wall beside the bathroom window of our apartment. However, addresses began to pour in, despite the fact that it was a photo of a frigging brick wall.
The second photo in the series, showing the corner of a street sign, was a bit more promising. The commenters were getting closer to an educated guess, and one of them actually hit the nail on the head.
It was only when the YouTube video was uploaded that the location was confirmed. A single frame at the 37-second mark shows a water tower in a parking lot, and one enterprising Facebook user took it upon himself to travel to the location and take some photos. It’s at 224 Wallace Avenue. Mystery solved…?
The awesome thing is that it’s a fifteen-minute walk from our house. This may be the impetus I need to actually stop working from home…



Andrew · Dec 3rd, 2009
That’s awesome, Lori! Even if you don’t end up working there, you could grab a telescope, see an open window…